Branding that actually feels like you

SELECTED WORK

Recent projects i did

Don Fuego

Brand Identity • Packaging • Campaign Design

Don Fuego is not just a restaurant. It’s an experience forged in flames, elevated through contemporary design.
For this brand identity, I wanted to capture the raw, visceral essence of open-fire cooking: the crackle, the smoke, the imperfect beauty of charred surfaces.
The visual language is intentionally bold and tactile; black brush textures echo burn marks and ash, contrasting with a clean, minimal base to let the fire speak for itself.
The logotype is handcrafted, slightly rugged, and unapologetically expressive; a reflection of authenticity, tradition, and intensity.
Every touchpoint, from signage to uniforms to business cards, reinforces a singular feeling: heat, passion, and flavor.

This is Don Fuego.
Where fire becomes identity.

Shared ground

Brand Identity • Packaging • Brand Guidelines

I designed the brand identity for Shared Ground, a running club built around connection, rhythm, and collective energy.
The concept explores the idea that running is not just an individual act, but a shared experience; a space where movement brings people together. The symbol reflects this through a continuous, circular motion: a dynamic form that suggests flow, momentum, and unity. The typography is bold and grounded, creating a strong visual presence while remaining approachable and inclusive; just like the community it represents.
Through a minimal yet expressive visual language, the identity captures the essence of running as something both personal and collective.

Shared Ground is where paths meet.

Oaten

Brand Identity • Photography • Packaging Design

I designed the visual identity for Oaten, an oat and porridge brand created with a clear purpose: turning breakfast into a simple, natural, and contemporary ritual.
The concept is rooted in the purity of its main ingredient, oats, translated into a minimal, warm, and authentic visual system. The neutral, textured color palette evokes natural quality, while the clean layout ensures clarity and modern appeal.
The result is an essential yet distinctive brand designed to stand out on shelf with elegance and consistency. A project that combines strategy, aesthetics, and visual storytelling; because simplicity, when thoughtfully designed, communicates value.

All work designed end-to-end by me — strategy, visuals, and rollout.

ABOUT

I'm Dalila, nice to meet you.

As a graphic designer specializing in visual communication and social media content, I am passionate about crafting visuals that resonate with audiences and foster connections.

My background in graphic design has allowed me to develop a comprehensive skill set that spans branding, digital campaigns, and engaging social media content.

I am well-versed in a multitude of tools, including Adobe Creative Cloud, Canva, and Figma, which enable me to experiment with various formats and keep my creations fresh and innovative.

In today's fast-paced digital landscape, I thrive on the challenge of staying current with emerging trends.

SKILLS

Brand Identity • Product Design • UI/UX • Packaging Design • Art Direction • Figma • Photoshop

EXPERIENCE

Freelance

Brand Designer

Creative agencies

Currently

2023–25

SERVICES

What I can help you create

I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:

Brand Identity

From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.

Full-developed website

High-fidelity websites and product interfaces designed with clarity and usability in mind, ready to publish.

Packaging & Print

Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.

Launch & Content Design

Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.

Not sure where to start? Book a consultation to talk through scopes and timelines.

Dalila Pellegrino

Graphic Designer | Brand Designer | Website

All rights reserved © 2026

aliladwithoutp@gmail.com